The CPF board has been collaborating with social media influencers like the “The Smart Local” to produce creative videos to raise public awareness about CPF.
Instead of presenting the information in a typical way, it tells a humorous story about how an “Ah Beng” gets into an accident and ends up in an hospital. To make matters worse, his girlfriend also wants to break up with him because he does not have any savings or own a house.
Fortunately, his day is saved — more than once — thanks to his 3 “Bros”, namely the Ordinary, MediSave and Special Accounts:
- Ordinary Account — Takes care of housing needs
- Special Account — Takes care of retirement needs
- MediSave Account — Takes care of medical needs
The video was engaging and easy-to-understand, and we expect to see more collaborations like this in the future as nowadays people are spending more time on social media platforms like YouTube and Instagram.
If you’d like to learn more about how to integrate CPF into your personal financial planning so that you can achieve your financial goals in a shorter time, contact your trusted FLA Organization financial planner for more information today.
